Smart introduced Sandbox, an online platform offering social networking, rich media content downloading, and other web services such as email and instant messaging. Accessible via PCs, laptops and mobile phones, Sandbox offers the convenience and innovation of choice content – such as songs, games, among others – delivered straight to the subscriber’s cell phone.
September 2008 – Smart was honored at a special ceremony in New York City at the World Business and Development Awards (WBDA) for “giving the poor access to communication and micro-enterprise opportunities.”
In particular, Smart was recognized for its “growth inclusive business model” – maintaining profitability while at the same time serving the needs of the poor by providing access to low cost telecommunications services, providing entrepreneurial avenues for the lower income segment of the market, empowering women through microfinance opportunities, helping boost the quality of education through Internet access, and practicing environmental sustainability.
Smart was among the ten recipients of the 2008 awards chosen from among a field of 104 nominees from 44 countries. Smart was the only awardee from Southeast Asia.