Press Release

Smart executive speaks on Internet and mobile marketing

[August 1, 2007/ Manila] - A key Smart executive is set to speak on how mobile has become the single most powerful platform in communicating with a marketer’s target audience.

Danilo J. Mojica, head of SMART’s Wireless Consumer Division, will share key mobile marketing insights with participants of the 1st Internet and Mobile Marketing Summit to be held at the Hotel Intercontinental Manila, Makati City on 9-10 August 2007.

At the Summit, Mojica will discuss how the sheer explosion in mobile ownership has led to advertisers looking more closely at the huge potential of the medium. He will also tackle how Smart, the country’s leading wireless services provider, innovates in the use of the richness of the mobile medium, and the greater depth of consumer engagement one achieves with the integration of mobile with traditional ad and promo campaigns.

About SMART
Smart Communications, Inc. is the Philippines' leading wireless services provider with over 27 million subscribers on its GSM network as of July 2007. SMART has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Money, SmartLoad and Smart Padala. SMART also offers SmartLink, a prepaid satellite telephony service and Smart 3G, a 3G service, as well as a wireless broadband service, Smart Bro. SMART is a wholly-owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company.